How Are You Leading Through Crisis? Texas CEOs share their advice and strategies
This article originally featured on Texas CEO Magazine. To read the full article visit Texas CEO Magazine
As we forge through uncertainty, it’s helpful to know that you’re not alone. We asked your fellow Texas CEOs to share their thoughts on how they have led and managed the business through the pandemic and its fallout.
Brittany Hebert, Founder and CEO, Sky High for Kids — Houston, Texas
As a leader, it is my responsibility to set the tone for everyone involved in our mission to help end childhood cancer. Organizations, especially those like Sky High for Kids, which rely heavily on fundraising events, must adapt and innovate as recommendations from health authorities shift. Frequent communication, utilizing every tool available, is required with all stakeholders, including donors, volunteers, board members, and especially staff.
Even when working remotely, Sky High maintains daily check-ins and built virtual brainstorming sessions that have resulted in new strategic initiatives. I’ve even shifted the normal job descriptions, encouraging my team to be creative and find new ways to diversify how we fundraise. CEOs must now, more than ever, allow for free flowing of ideas from all staff, no matter the level, by building a culture of trust. Extreme challenges can ultimately breed enormous opportunities. At the end of the day, mission comes first and always.